With the summer season on the rise, the competition among mango drinks also intensifies. The Maaza drink and Slice drink are two of the biggest names in India, competing for the number one spot in the hearts of mango lovers.
To find the best mango drink this summer season, we will compare their flavours, market presence, branding and other factors.
Maaza Drink Vs Slice Drink: Which is the Best Mango Drink This Summer Season?
Flavour Profile: Richness Vs Smoothness
Mazaa is owned by Coca-Cola and is renowned for its thick texture and distinguishable sweetness. The sweetness of the Mazaa drink reminds you of a mango milkshake. They boast of using Alphonso mango pulp to achieve the indulgent taste of a mango drink.
Slice, on the other hand, is launched by PepsiCo as one of the best mango drinks in India. Compared to Maaza drink, the Slice drink offers a more balanced sweetness and may appeal to individuals who prefer not to consume overly sweet drinks.
Ingredients
Both Mazaa and Slice are ready-to-serve drinks with mango pulp and sugar as two of their key ingredients. However, when comparing percentage-wise, the Mazaa drink has a slightly higher percentage of mango pulp than the Slice drink.
People looking for a more pulpy mango drink might find themselves leaning more towards Mazaa than Slice.
Branding and Marketing: Star Power and Strategies
Mazaa’s “Har Mausam Aam” campaign has been significant in making it evident to people that it is not just a seasonal drink but is available throughout the year. The brand has also benefited significantly from the relevant star power it has utilised from time to time.
With the growing relevance of influencer marketing, Mazaa too has started using popular influencers and regional and national superstars to advertise its drink.
Slice, on the other hand, is synonymous with Katrina Kaif. The actor and entrepreneur has long been the brand ambassador for the mango drink, presenting a sensual and indulgent aspect of consuming fresh mango.
As Kiara Advani boards as the new brand ambassador of the Slice drink, they continue to showcase the luxurious experience of savouring Alphonso mangoes, appealing to a more mature demographic.
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Packaging and Accessibility: Reaching the Masses
Both Mazaa and Slice have diversified their packaging to cater to the diverse needs of consumers. The Mazaa drink is packaged in bottles and goes in paper cartons. In terms of bottles, they are available in sizes of 250 ml, 600 ml, 1.2 l, and 1.7 l, priced at ₹20, ₹40, ₹70, and ₹90, respectively. The various sizes make it accessible to a larger demographic.
Slice has also expanded its packaging options to include convenient PET bottles for individual consumption, and family packs. This strategy has helped the brand maintain its position in a price-competitive market.
Further, the Slice drink is available in sizes that are more or less the same, although it is slightly more affordable than its competitor. The drink is available in sizes 250ml, 600ml, 1.2l and 1.75ml for ₹20, ₹30, ₹60 and ₹99 respectively.
Conclusion
While both Maaza drink and Slice drink offer delightful mango experiences, Maaza’s rich flavour, dominant market share, and effective year-round marketing give it an edge in the ultimate summer showdown.
Choose Maaza if you crave a thick, indulgent mango drink that feels like a dessert in a bottle. Opt for Slice if you prefer a smoother, more refined mango flavour that offers a luxurious sipping experience.
