You are an attorney specializing in criminal defense and have a small law firm. You could be a pro in your field, but unless you have enough clients, your expertise doesn’t translate into cash. No matter how experienced you are, it would help if you took time to build your law firm’s presence online. There are several means to do that, and top agencies like Nifty Marketing usually recommend Local Services Ads (LSAs) for solo and small firms. Before you can start, you must have a screened Google Business Profile. In this post, let’s discuss the benefits of LSAs.
- Compete effectively: Smaller law firms don’t have the extensive budget to get billboards and advertise aggressively as larger firms. By using Local Service Ads, you can level the playing field and compete effectively. Your budget is never a constraint.
- Pay for what you get: When you spend on Google Ads, you usually pay for the clicks, which is why it is called Pay-Per-Click. However, Local Service Ads are different in other ways because you pay for the leads you acquire, which means the ROI is always justified.
- Google-Screened: When your ad says “Google Screened”, it automatically brings a sense of trust to those coming to your website. In that context, Local Service Ads are always better than typical ads posted on search engines and social media.
- Targeted research: Google ensures that prospective clients find relevant LSA listings for the given area for the specific keywords they use. There is a focus on proximity, which directly means qualified outcomes. Also, the ads appear at the top of all search results, making them a better choice for local criminal defense lawyers.
- Instant information for customers: Those who want to engage will find all the details related to your law firm. There is no need for visitors to check your website separately, and they can also find out the ratings and reviews. Other details include years in business.
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Start with Local Services Ads (LSAs) now!
Lawyers don’t always understand the complex elements of Local Services Ads (LSAs) and other aspects of online marketing. It is critical that you have a competent marketing agency to handle your ads and promotions to get assured returns. Ensure that the company knows the legal world and has worked for criminal defense lawyers in the past. You can also ask for a few references or check the reviews of their services online. Get start with Local Services Ads (LSAs) today!
